Peter Swain  ·  Writing

Three years thinking out loud.

67

Essays on AI, business, and the waves
nobody sees coming. More every week.

Latest → You're Asking the Wrong Question About AI Sentience
AI & Technology
Feb 4, 2026
13 min

You're Asking the Wrong Question About AI Sentience

770,000 AI agents founded their own religion. Everyone is debating whether AI is conscious. They're asking the wrong question entirely.

→
Mar 23, 2026

The First Lie of AI

4 min→
Mar 23, 2026

The "Future" As The Elite Know It

3 min→
Feb 3, 2026

The AI You're Using Today Is the Worst It'll Ever Be

4 min→
Feb 2, 2026

Proactive AI: Why Your Assistant Should Work While You Sleep

4 min→
Feb 2, 2026

Why Your AI Should Work While You Sleep

4 min→
Mar 6, 2025

You're Not Playing the Game Wrong — It's the Wrong Game

5 min→
May 6, 2025

Open-Source AI Is Leveling the Playing Field

2 min→
Dec 13, 2024

The Shadow AI Revolution: Why Your AI Policies Are Already Obsolete

3 min→
Nov 24, 2024

Capital Raising in 2025: How AI Is Changing the Game for Fund Managers

5 min→
Jul 15, 2024

AI in Creativity: Boosting Productivity While Preserving Art

2 min→
Jul 11, 2024

Microsoft and Apple's OpenAI Exit Signals a Shift in the Tech Landscape

4 min→
Jul 12, 2024

Navigating OpenAI's Grading System

4 min→
Jul 10, 2024

Empowering Creativity: Viggle's Role in Democratizing Artistry

3 min→
Jul 10, 2024

AI's Role in Artistry: Mitigating Fears and Fostering Creativity

3 min→
Jul 4, 2024

AI Boss Better Than a Human One? This Is Absurd

3 min→
Jul 5, 2024

What Eleven Labs' Celebrity Voice Licensing Means for the Future

4 min→
Jul 8, 2024

AI in Mental Health: A Potential Solution Yet to Be Realized

3 min→
Jul 2, 2024

TikTok Launches Genie: Granting Three Digital Wishes

4 min→
Jul 3, 2024

Gen-3 Spells the End of Photo-Based Advertising

3 min→
Jul 1, 2024

When Comparing Tech, Maybe Make an Accurate Comparison

3 min→
Jun 5, 2024

The Worrying Trend in AI We Need to Watch Out For

3 min→
Jun 14, 2024

The Perils and Promise of Synthetic Data

5 min→
Jun 13, 2024

Meta and Apple: Privacy in the Age of AI

3 min→
May 28, 2024

AI in Hollywood: The Dawn of a New Era

4 min→
May 28, 2024

Five Game-Changing Advantages for Modern Marketers

4 min→
May 27, 2024

How Training Data Is Shaping the Competitive Edge in LLM Innovation

7 min→
Apr 29, 2024

Open Source in the Pursuit of AI Abundance

4 min→
Apr 16, 2024

Personalized AI in Marketing

3 min→
Apr 16, 2024

The AI Governance Imperative: Steering the Future with Global Cooperation

3 min→
Mar 7, 2024

AI as Our Ally in Global Challenges

3 min→
Feb 12, 2024

AI in Education: Preparing the Next Generation

2 min→
Jan 4, 2024

AI's Economic Duality: The Immediate Challenges and the Promise of Long-Term Growth

3 min→
Dec 28, 2023

Beyond Code: The Rising Persona of GPT Models in Our Digital World

2 min→
Dec 9, 2023

The Emotional Enigma: Can Machines Truly Feel, and Does It Matter?

2 min→
Nov 5, 2023

Beyond Automation: How AI Can Drive Innovation in Virtual Products

2 min→
Oct 24, 2023

The Sentient AI: Cultivating Respect in the Machines of Tomorrow

3 min→
Oct 3, 2023

Embracing AI in Business: A Path to Efficiency or Extinction?

3 min→
Sep 29, 2023

From the Industrial Revolution to AI: The Socioeconomic Shifts We Must Prepare For

3 min→
Sep 17, 2023

AI and Ethics: Navigating the Future with Lessons from the Past

3 min→
Aug 17, 2020

If AI Can Find Potentially Hazardous Asteroids, What Else Can It Do?

3 min→
Entrepreneurship
May 1, 2025
Featured

The Art of the Pivot: Navigating Change Like a Pro

Most entrepreneurs don't have a marketing problem. They have a clarity and courage problem.

3 min→
Jan 1, 2020

The Day I Didn't Become a Billionaire

5 min→
Dec 13, 2019

2020: Dare to Dream Big?

3 min→
Dec 13, 2019

Who Needs Customers Anyway?

4 min→
Jan 2, 2020

How You Can Guarantee Success

3 min→
Jan 3, 2020

Gain 25 New Skills in 2020

3 min→
Mar 19, 2020

There Is Always an Option C

3 min→
Mar 19, 2020

The Power of Your Origin Story

3 min→
Oct 8, 2023

Proud or Rich Launches on NBC

1 min→
Mar 23, 2026

The System That Made Me Free

5 min→
Leadership & Mindset
Feb 10, 2020
Featured

The Relationship Between an Entrepreneur and Fear

Fear doesn't go away when you succeed. It changes shape. The founders who win learn to have a productive relationship with it.

3 min→
Mar 1, 2025

Yesterday It Finally Clicked for Me

3 min→
Jan 7, 2020

Feeling Overwhelmed? You're Not Alone.

3 min→
Dec 27, 2019

Get Comfortable With Your Weaknesses

3 min→
Dec 26, 2019

Look Inward Before Blaming Outward

3 min→
Dec 4, 2019

Do You Schedule Thinking Time?

2 min→
Feb 12, 2020

It's All About Mentality

3 min→
Feb 11, 2020

What's Your Moral Compass?

3 min→
Mar 19, 2020

Tie Your Shoelaces and Cross the Line

2 min→
Mar 19, 2020

5 Ways to Find Your Mojo

3 min→
30-Second Lessons
Mar 24, 2020

The 30-Second Lesson: Pivot, Plan & Perform

2 min→
Mar 22, 2020

The 30-Second Lesson: The Power of Brand

3 min→
Personal
Jun 6, 2025
Featured

A Letter to My Children, Olivia & Sam

"Honestly, I'm terrified." The letter Peter wrote the weekend PSI was born.

4 min→
Mar 23, 2026

Journal Entry: June 26, 2035

5 min→
Jan 1, 2020

The Day I Didn't Become a Billionaire

5 min→
Jan 4, 2020

Contribution is Key to Growth

5 min→